Fixate Boutique is an online style destination to help women stand out in the crowd! The idea began years ago, yet the site became available in 2013. The Fixate Boutique teams ultimate goal is to acknowledge the tomboyish, grunge and sex appeal within women today,on there terms. The name came about as the CEO and Founder decided she wanted it to be a style universe at which women obsessed. In turn, the word " Fixate" came about.